Client: The Centre: Connecting Community in North & West Melbourne INC.
Celebrating it’s 40th anniversary, the Spring Fling Street Festival is the highlight of the spring calendar for North Melbourne. A large annual festival held in North Melbourne catering for approximately 13,000 attendees. Placed right in the heart of Errol Street (and spanning throughout Victoria and Queensberry streets), the Spring Fling Street Festival hosts pop up markets, street food, beer gardens, entertainment and plenty of exciting offerings from local businesses. It is produced annually by the Centre, a not for profit neighbourhood house.
The brief was to create the branding, graphics, print material, digital content and style guide for the 2017 festival. With the target audience being families, I chose bright colours and recognisable fair icons like balloons, music and bunting. As a celebration for the 40th anniversary of the festival, I concentrated on the iconic North Melbourne Town Hall for the hero graphic, which is the backdrop for the festival every year.